——以巢湖三瓜公社为例
Research on the Development Model and Countermeasures of the Integration of Rural Culture and Tourism:Take Sangua Commune in Chaohu as an Example
姜梅 JIANG Mei
（安徽财经大学工商管理学院，蚌埠 233030）
（School of Business Administration，Anhui University of Finance & Economics，Bengbu 233030，China）
摘要： 文旅融合发展模式的推行为传统乡村旅游产业的发展方向与目标规划开辟了新路径，也为乡村旅游发展带来新契机。通过剖析以文化和旅游融合的乡村文旅融合模式，并选择将安徽省巢湖市三瓜公社乡村开发旅游项目作为研究的案例地，研究文旅融合背景下乡村旅游特色产业基础薄弱、旅游产品单一、旅游文化品位不高以及基础设施不完善等相关问题，并提出三瓜公社旅游目的地文旅融合的实施路径。可为当下乡村旅游规划建设提供理论依据，以期为乡村旅游产业发展提供借鉴。
Abstract: The implementation of the integration of cultural and tourism development model has opened up a new path for the development direction and target planning of the traditional rural tourism industry, and also brought new opportunities for the development of rural tourism. By analyzing the rural cultural and tourism integration model based on the integration of culture and tourism, and choosing the Sangua Commune Rural Development Tourism Project in Chaohu City, Anhui Province as the research case, the weak foundation of the rural tourism characteristic industry and the single tourism product under the background of cultural and tourism integration are studied , The poor taste of tourism culture and the imperfect infrastructure and other related issues, and proposed the implementation path of cultural and tourism integration in Sangua Commune as a tourist destination. It can provide a theoretical basis for the current rural tourism planning and construction, in order to provide a reference for the development of rural tourism industry.
关键词： 文旅融合；发展模式；乡村旅游；三瓜公社
Key words: cultural and tourism integration；development model；rural tourism；Sangua Commune
中图分类号：F592 文献标识码：A 文章编号：1006-4311（2021）32-012-03
DOI:10.3969/j.issn.1006-4311.2021.32.004.
文章出处：姜梅. 乡村文旅融合发展模式及对策研究 ——以巢湖三瓜公社为例[J]. 价值工程,2021,40(32):12-14.
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