——以DHL为例
Research on Logistics Performance Optimization Based on the Influence of Customer Relationship: A Case Study of DHL
张栋 ZHANG Dong
（舟山高新技术产业园区管理委员会，舟山 316000）
（Administrative Committee of Zhoushan High Tech Industrial Zone，Zhoushan 316000，China）
摘要：客户关系管理对了解客户需求和完善物流绩效起到重要影响，如何在动态市场变化影响下提高客户满意度和客户忠诚度是优化第三方物流绩效的重要手段。DHL公司作为全球知名的第三方物流服务商，通过高效的客户关系管理，随着内部和外部环境变化及时调整对客户需求变化的反应，从而提供最佳的供应链解决方案，解决3PL企业发展中普遍存在的困境，获得更大的市场竞争优势。
Abstract: Customer relationship management plays an important role in understanding customer needs and improving logistics performance. How to improve customer satisfaction and customer loyalty under the influence of dynamic market changes is an important means to optimize the performance of third-party logistics. As a world-famous third-party logistics service provider, DHL company timely adjusts its response to customer demand changes with the changes of internal and external environment through efficient customer relationship management, so as to provide the best supply chain solution, solve the common difficulties in the development of 3PL enterprises and obtain greater market competitive advantage.
关键词：客户关系；客户需求；3PL；DHL
Key words: customer relationship；customer demand；third party logistics；DHL
中图分类号：F252.24 文献标识码：A 文章编号：1006-4311（2022）17-033-03
DOI:10.3969/j.issn.1006-4311.2022.17.011.
文章出处：张栋. 基于客户关系影响的物流绩效优化研究 ——以DHL为例[J]. 价值工程,2022,41(17):33-35.
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