Professional Development of the Canton Fair under the New Development Pattern
周素芬 ZHOU Su-fen；梁晓华 LIANG Xiao-hua；周国林 ZHOU Guo-lin
（中国对外贸易中心（集团），广州 510000）
（China Foreign Trade Center （Group），Guangzhou 510000，China）
摘要： 广交会是政府主导的综合性展会，60余年来长盛不衰，展位仍然供不应求，在众多综合性展会中一支独秀，这源于广交会的独特优势。优势的独特之处正是在于政府作用与市场需要两者有机结合。但是广交会与专业展相比存在的不足，主要体现在三个方面：一是对领先企业品牌企业重视不够。作为中小企业的孵化器，忽略了领先企业品牌。二是不能根据市场变化及时创新。三是在引导行业发展方面，与领先专业展相比有差距。为提高广交会的专业性提出以下对策：一是巩固综合展原有优势，全面加强招商和持续提升展会影响力。二是优化功能定位，以创新引领展现外贸竞争新优势。三是提升专业办展，以市场方式更新展览布局。
Abstract: The Canton Fair is a comprehensive exhibition led by the government. It has been prosperous for more than 60 years. The supply of booths is still in short supply. It stands out among many comprehensive exhibitions. This stems from the unique advantages of the Canton Fair. The uniqueness of the advantage lies in the organic combination of the role of the government and the needs of the market. However, the shortcomings of the Canton Fair compared with professional exhibitions are mainly reflected in three aspects: First, the lack of attention to leading enterprises and brands. As an incubator for SMEs, leading corporate brands are ignored. Second, it is impossible to innovate in a timely manner according to market changes. Third, there is a gap compared with leading professional exhibitions in terms of guiding the development of the industry. In order to improve the professionalism of the Canton Fair, the following countermeasures are put forward: First, consolidate the original advantages of the comprehensive exhibition, comprehensively strengthen the investment promotion and continuously improve the influence of the exhibition. The second is to optimize the functional positioning, and show new advantages in foreign trade competition through innovation. The third is to enhance professional exhibitions and update the exhibition layout in a market manner.
关键词： 广交会；展会；专业化；市场化
Key words: Canton Fair；exhibition；specialization；marketization
中图分类号：F273 文献标识码：A 文章编号：1006-4311（2022）18-004-03
DOI:10.3969/j.issn.1006-4311.2022.18.002.
文章出处：周素芬,梁晓华,周国林. 新发展格局下广交会专业化发展[J]. 价值工程,2022,41(18):4-6.
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