Research on the Upgrading Path of Shandong Vegetable Industry Export Structure under the Background of Digital Trade
马慧芳 MA Hui-fang
（安徽财经大学，蚌埠 233000）
（Anhui University of Finance and Economics，Bengbu 233000，China）
摘要： 优化和升级蔬菜出口商品结构能显著提高山东省蔬菜产业对外贸易水平，而发展数字贸易是促进蔬菜出口商品结构升级的重要途径。文章基于2010-2020年相关数据，运用相对熵的TOPSIS法对山东省数字贸易发展水平进行测度。结果表明：2010-2020年山东省数字贸易发展总体呈上升趋势；进一步建立VAR模型，采用Johansen协整检验就数字贸易对山东省蔬菜出口结构升级的长期影响进行实证研究。结果显示：数字贸易发展水平对山东蔬菜出口结构升级具有长期显著的影响。因此，要从多方面推动数字贸易高速发展，加强数字贸易人才培养，提升山东蔬菜产品在国际市场的竞争力。
Abstract: Optimizing and upgrading the structure of vegetable export commodities can significantly improve the level of Shandong's foreign trade, and the development of digital trade is an important way to promote the upgrading of vegetable export commodity structure. Based on the relevant data from 2010 to 2020, this paper uses the TOPSIS method of relative entropy to measure the development level of digital trade in Shandong Province. The results show that the development of digital trade in Shandong Province shows an upward trend from 2010 to 2020. Further establish VAR model and use Johansen cointegration test to make an empirical study on the long-term impact of digital trade on the upgrading of vegetable export structure in Shandong Province. The results show that the development level of digital trade has a long-term significant impact on the upgrading of vegetable export structure in Shandong. Therefore, we should promote the high-quality development of digital trade from many aspects, strengthen the training of digital trade talents, and enhance the competitiveness of Shandong vegetable products in the international market.
关键词： 山东省；蔬菜产业；出口结构升级；数字贸易
Key words: Shandong Province；vegetable industry；upgrading of export structure；digital trade
中图分类号：F74 文献标识码：A 文章编号：1006-4311（2022）20-001-03
doi:10.3969/j.issn.1006-4311.2022.20.001
文章出处：马慧芳. 数字贸易背景下山东蔬菜产业出口结构升级路径研究[J]. 价值工程,2022,41(20):1-3.
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