Research on the Influencing Factors of the New Retail Model of Front Warehouse in Xiamen in the Post-epidemic Era
陈琼兰① CHEN Qiong-lan；初良勇①② CHU Liang-yong；王泽锴① WANG Ze-kai；
宋晞焱① SONG Xi-yan；王岚① WANG Lan；林遇春① LIN Yu-chun
（①集美大学航海学院，厦门 361021；②集美大学现代物流研究中心，厦门 361021）
（①Navigation College，Jimei University，Xiamen 361021，China；
②Jimei University Modern Logistics Research Center，Xiamen 361021，China）
摘要：目前疫情防控逐渐进入常态化阶段，人们对生鲜产品的购买更倾向于电商平台，以朴朴、叮咚买菜等为代表的基于前置仓的新零售模式出现空前热度，但由于生鲜产品和前置仓模式的自身特点，前置仓新零售模式仍然有较大的改进空间。本文以厦门市为例，对学生群体和居民群体进行问卷调查并建立逻辑回归模型。通过模型结果，分析影响消费者对于前置仓新零售平台使用意愿因素，同时模型结果也为采用前置仓新零售的企业提供决策参考。
Abstract: At present, the epidemic prevention and control has gradually entered the normalization stage, and people are more inclined to purchase fresh products on e-commerce platforms. Due to the characteristics of fresh products and the front-end warehouse model, there is still a lot of room for improvement in the new retail model of the front-end warehouse. Taking Xiamen City as an example, this paper conducts a questionnaire survey on student groups and residents and establishes a logistic regression model. Through the results of the model, the factors that affect consumers' willingness to use the new retail platform with front-end warehouses are analyzed. At the same time, the model results also provide decision-making reference for enterprises adopting new retail platforms with front-end warehouses.
关键词：逻辑回归；前置仓；新零售；使用意愿；后疫情时代
Key words: logistic regression；lead warehouse；usage intention；the new retail；post-epidemic era
中图分类号：F252 文献标识码：A 文章编号：1006-4311（2023）01-054-04
DOI:10.3969/j.issn.1006-4311.2023.01.018.
文章出处：陈琼兰,初良勇,王泽锴,等. 后疫情时代厦门市前置仓新零售模式的影响因素研究[J]. 价值工程,2023,42(1):54-57.
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