Analysis of 'Tourism Status and Strategic Choice of Zhouzhuang Ancient Town Based on Sentiment Analysis
仲倬行ZHONG Zhuo-xing;王辉WANG Hui;朱爱芳ZHU Ai-fang
(苏州农业职业技术学院,苏州 215008 )
( Suzhou Polytechnic Institute of Agriculture ,Suzhou 215008 , China )
摘要:随着经济的发展,人们在满足了物质需要之后,越来越多的人渴望到不同地区体验风格迥异的地方风情及休闲娱乐方式，故在景区得到满意体验的愿望越来越强。本文采用文本情感分析法对周庄古镇旅游进行分析研究与评价,通过分析周庄的游客评价来总结游客的兴趣偏好和价值取向,发现景区自身优势,发掘其存在问题,对周庄古镇下一阶段发展提出战略选择建议。
Abstract: With the development of the economy, after meeting material needs, more and more people are eager to experience differentstyles of local customs and leisure entertainment in different regions. Therefore, the desire to have a satisfactory experience in scenic areasis becoming stronger and stronger. This paper uses the Sentiment analysis method to analyze，research and evaluate the tourism ofZhouzhuang Ancient Town. Through analyzing the tourist evaluation of Zhouzhuang,it summarizes the tourists’interest preferences andvalue orientation, finds the scenic spot's own advantages, explores its existing problems, and puts forward strategic suggestions for the nextstage of development of Zhouzhuang Ancient Town.
关键词:周庄古镇;旅游;情感分析;战略选择
Key words: Zhouzhuang Ancient 'Town; tourism; emotional analysis;strategic choices
价值工程-文章出处：仲倬行,王辉,朱爱芳.基于文本情感分析的周庄古镇旅游现状分析和战略选择[J].价值工程,2023,42(21):39-42.
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