Research on the Construction of Short Video Ecosystem on E-commerce Platforms
梁超才 LIANG Chao-cai
（深圳虾皮信息科技有限公司，深圳 518000）
（Shenzhen Shopee Information Technology Co.，Ltd.，Shenzhen 518000，China）
摘要：短视频具有直观、生动的特点，能够吸引用户的注意力并激发购买欲望。短视频生态系统的建设，为电商行业带来了新的商业模式和增长动能。电商平台通过建设短视频生态系统，可以为用户提供更加丰富多样的内容选择，从而提升用户体验和购买转化率。通过短视频的推广和销售，电商平台可以拓展新的营销渠道和变现方式，实现商业模式的创新发展。基于此，文章解析了电商平台短视频生态系统的构成，论述检索能力总体概况，探究科学合理的系统建设策略，预测未来电商平台的短视频生态系统发展趋势，旨在构建出协同化的生态网络，为电商平台的短视频内容建设提供有益参考。
Abstract: Short videos are intuitive and vivid, which can attract users' attention and stimulate their desire to purchase. The construction of a short video ecosystem has brought new business models and growth momentum to the e-commerce industry. E-commerce platforms can provide users with richer and more diverse content choices by building a short video ecosystem, thereby improving user experience and purchase conversion rates. Through the promotion and sales of short videos, e -commerce platforms can expand new marketing channels and monetization methods, achieving innovative development of business models. Based on this, the article analyzes the composition of the short video ecosystem of e -commerce platforms, discusses the overall overview of retrieval capabilities, explores scientific and reasonable system construction strategies, predicts the development trend of the short video ecosystem of e -commerce platforms in the future, aiming to build a collaborative ecological network and provide useful references for the construction of short video content on e-commerce platforms.
关键词：短视频；电商平台；生态系统；用户体验
Key words: short video；e-commerce platform；ecosystem；user experience
中图分类号：F724.6 文献标识码：A 文章编号：1006-4311（2024）30-135-03 doi:10.3969/j.issn.1006-4311.2024.30.039
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